One of my very favorite free resources for character educators comes from the Foundation for a Better Life. Perhaps you've seen their television spots. I just love the one called Reach where the two guys see a beverage truck go by their jeep and, when they notice that the door has opened, they speed up to . . . no, not help themselves to one of the bottles, but rather help out by pulling it shut. Only about 30 seconds in length, these PSAs are short but they stay with me a long time.
The Foundation will send out free posters of their billboards to your school upon request. There's also a place for you (or your students!) to design your own billboards at their site. This ad for sportsmanship is a tribute to the two college softball players who carried an injured opponent around the bases so she could legally keep the only home run she would ever hit.
Here's the link to that sensational sports story - Touching Them All. But be warned, you'll need plenty of Kleenex to make it all the way through this touching character clip. Good goes - pass it on!