We recently had an inservice so we could learn about thinking webs. That got me to thinking about a blog I wrote this spring for Inside the School called School Productivity: Happiness Matters. The idea for this post came from an article I saw in the Southwest Airlines SpiritMagazine in August of 2010 about a study in which cows with names gave more milk than their un-named sisters. That made this former farmer's daughter wonder: If milk production could really be significantly increased simply by calling a cow by name, there ought to be measures teachers could take to yield the same results with students in the classroom. How do you increase productivity in your pasture and keep your herd happily engaged?